Main page » Services » Marketing and social researches

Marketing and sociological researches

For success of any company it is necessary to conduct the complex analysis of conjuncture, competitors, consumers and demand. Marketing researches conducted by Donaev Management Consulting Company allow our clients to decrease the risks in adopting important managerial decisions and also to assess the effectiveness of marketing activity, promote more effective business management. After conduction of research, the manager will be ready to make right choice of appropriate strategic development alternative of the enterprise.

Marketing specialists of Donaev Management Consulting Company have the unique experience of conducting researches. The methods and approaches of conducting researches comply with international norms. During researches, we also use data of the State Statistics Committee of the Republic of Uzbekistan; that gives a possibility to forecast the market situation more precisely. Specialists of Donaev Management Consulting are ready to render you the whole complex of services on market study in Uzbekistan and the Central Asia; at the same time market researches are conducted both in complex and in narrower variant on separate issues.
Donaev Management Consulting Company offers realization of sociological, political and marketing researches, development of scientific and practical recommendations in socio-political, socio-economic and managerial spheres, and also analysis of other social and economic problems. Our researches will help you to know the real demand on your goods and services, to analyze the factors influencing purchase of one or another product and their interrelations, to assess the market competition, to evaluate the effectiveness of advertising campaign, etc.

The methods of conducting of researches include express analysis of the market, complex marketing researches, deep investigations, etc. The methods of information gathering include field works (qualitative and quantitative researches) and armchair researches (work with internal and external sources of information). Marketing specialists of Donaev Management Consulting Company use the following approaches in information gathering: survey, mystery shopping, store checking, etc.

The scheme of a marketing research planning (view)

Marketing and sociological researches conducted by Donaev Management Consulting Company include:

01	Research of production and consumer markets, research of competitive environment Research of production and consumer markets includes determination of demand and volumes of consumption in goods market; study of goods’ assortment; determination of consumers’ purchasing capacity, volumes of sales; forecasting of demand on product or group of products, tendencies of market and market segments changes; determination of market capacity in physical and money terms, level of market saturation. Research of competitive environment of goods and services market includes monitoring of assortment and prices on the given goods or services, gathering information on competitors, review of current state of goods market and comparative analysis of goods and prices of competitor companies. Such analysis is a base for evaluation of potential possibilities of the company, forming of development policy, and further, the company’s strategy.
02	Research of consumers’ behavior, their preferences and values Research of consumers includes analysis of nature of consumers’ purchases, which is determined by such factors as personal, cultural, social and psychological. Study of these factors is one of the most important tasks of marketing research. The aim of marketing research of consumers is to determine their attitude to a company, a good or a service, the level of satisfaction of their expectations, their motivation, etc. The received information can be useful when determining the share of potential buyers, the loyalty to the trademark, the level of clients’ satisfaction, the percentage of repeated purchases, etc.
03	Research of marketing communication systems Research of marketing communication system includes marketing researches of macroenvironment (SWOT-analysis, prices analysis, study of competitive environment, etc.); drawing up of a psychological portrait of audience (segmentation of audience by various features); forming of sample for conduction of marketing researches (on the basis of client’s data); effectiveness assessment of the company’s advertising campaign (analysis, testing, recommendations, comparative analysis of competitors’ advertising policy), etc. Effective work of marketing communication system will allow a company to provide the stable demand on its production.
04	Problems of business security, social responsibility of business In order to know how safe the business is, it is necessary to determine the market as a whole and the situation in the competitive environment. It is also necessary to conduct the monitoring of the legislation, which controls the processes in certain sphere. Social responsibility of business means achievement of commercial success of the company by the means that take into consideration ethnic and humanistic principles, care of communities and environment.
05	Audit of retail trade This is a regular research conducted in retail sales outlets. Data collection on prices, assortment, stocks, sales, availability of promotional materials on each investigated product category in sampled sales outlets lie in the basis of the research. Audit of retail trade is an effective instrument of monitoring of company’s market positions and competitors’ activity that allows working out variants of decisions of company’s problems connected with the marketing complex.
06	Segmentation of goods and services market Segmentation of goods and services market allows determining and analyzing of goods and services assortment in the market, their quality and quantity. This service is especially important when a company enters the market for the first time or when it introduces a new product or service in the market.
07	Expert evaluations and forecasts Expert interview supposes survey of experts and specialists in certain sphere. In spite of that during such a research as usual a small number of respondents is interrogated, it allows getting more deep and detailed data on the market situation.

To submit the application form for research